Running a contact center in these digital times is not easy. Customers demand fast, efficient and personalized service. And then also at any time of the day and through any platform. Are you feeling the stress yet? We have good news for you: AI is going to make your life a lot easier.

One of the stars on the stage of this technological revolution is ChatGPT, a creation of OpenAI. ChatGPT has also been called a “smart chatbot,” but that is actually an understatement.

This handsome head can mimic and understand human conversations, making it seem like you are having a chat with a real person.

The difference? ChatGPT never sleeps and is always ready to help. Now that’s what you call a ’24/7 service’ 😉

How can this AI prodigy help you in your contact center? Good customer service is crucial for any business, and answering customer inquiries quickly and efficiently is paramount. And that’s exactly where technologies like ChatGPT shine.

Ready to dive into the exciting world of AI and discover how ChatGPT can take your contact center to the next level? Then let’s dive in!

What is ChatGPT?

Before we move on, let’s take a moment to talk about what exactly ChatGPT is. At first glance, it may seem like just another chatbot, but no, ChatGPT is so much more.


What can you do with ChatGPT?

ChatGPT, developed by OpenAI, is an AI chatbot that uses machine learning to mimic human conversations. But it goes beyond that. Unlike many traditional chatbots, ChatGPT can also understand and build on the context of conversations.

That means it doesn’t just respond to your last message, but takes the entire conversation into account.

And it doesn’t stop there. ChatGPT can also learn and improve as it has more interactions. It can sense the tone of the conversation and adapt to optimize the customer experience. From simple customer questions to more complex problems, ChatGPT is your man (or woman).

How ChatGPT AI differs from traditional chatbots

Okay, we all know that chatbots are useful. They can answer questions, provide information and even place orders. But ChatGPT takes this all to the next level.

Unlike most traditional chatbots, which operate based on pre-programmed scripts and limited responses, ChatGPT can dynamically respond to questions and comments.

That means it not only answers your question, but it can continue the conversation, just like a human customer service representative.

Moreover, ChatGPT is constantly learning. Through its advanced machine learning capabilities, it can adapt and improve based on the interactions it has. The result? Ever-improving customer service that is aligned with your customers’ needs and expectations.

So if you thought chatbots are only good for simple questions, it’s time to update that image. With ChatGPT in your contact center, you’re ready to provide world-class customer service.

Benefits of ChatGPT in the contact center

ChatGPT makes almost everyone’s life easier and so is the contact center:

More efficiency

Using ChatGPT in your contact center can improve efficiency in a number of ways. For example, it can reduce the amount of time your team spends answering routine questions by automating these tasks.

This gives your staff more time to focus on more complex questions that require human attention. Moreover, ChatGPT can work 24/7, allowing your customers to get help at any time of the day.

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Better customer satisfaction

Customer satisfaction is essential to the success of your business. ChatGPT can contribute to a better customer experience by providing fast, accurate answers. In addition, it can support customer interactions in multiple languages, which can contribute to a more personalized experience for customers from different cultural backgrounds.

ChatGPT can provide valuable insights into customer behavior and trends by analyzing customer interactions. These insights can help you understand what your customers need and want, allowing you to better tailor your products or services to their needs.

In addition, ChatGPT can also perform sentiment analysis, giving you a better understanding of how customers feel about your brand.

Using ChatGPT in the contact center: here are the features

Now that we know what ChatGPT is and how it differs from traditional chatbots, let’s look at how it can be deployed in your contact center.

1. Automation of customer interactions.

Imagine having a team member who never sleeps, never breaks and is always ready to help customers. That’s what ChatGPT can do for your contact center. From answering frequently asked questions to helping with more complex problems: ChatGPT can automate much of the customer interactions.

This allows your human team members more time to focus on the more challenging aspects of customer service.


Suppose you run an online store and often get questions about shipping information. You could train ChatGPT to answer these questions automatically.

Step 1: Define the frequently asked questions

First, you should identify which questions about shipping are frequently asked. These may include questions such as “When will my order be shipped?”, “What are the shipping costs?” or “Can I track my order?”

Step 2: Train ChatGPT

Next, you should train ChatGPT to answer these questions. You do this by giving examples of the question and the corresponding answer. For example:

  • Question: “When will my order be shipped?”
  • Answer: “Orders are usually shipped within 24 hours of purchase.”

Step 3: Test and refine

After you train ChatGPT, you should test it to see how well it answers the questions. If you find that it does not answer the questions accurately, you can train it further with more examples.

Step 4: Implement in your contact center

If you are satisfied with how ChatGPT answers the questions, you can implement it in your contact center. This means that when a customer asks a question about shipping, ChatGPT can provide the answer automatically, giving your team more time for other tasks.

2. Training of customer service employees.

ChatGPT can also be a valuable tool in the education and training of your customer service agents. Since ChatGPT is trained on a large amount of conversational data, it can generate sample conversations that employees can use to practice.

This means new employees can learn immediately in practice, without the risk of real customer interactions. Moreover, ChatGPT can also be used to generate role plays for training sessions, which can help prepare employees for a wide range of customer situations.


Suppose you have a new employee, Anna, who is new to customer service. She needs to learn how to help clients professionally and effectively. Instead of letting her learn from real customer interactions, which can be risky, use ChatGPT to create a safe learning environment.

First, train ChatGPT with the usual customer questions and appropriate answers. Then Anna can practice with these simulated customer interactions. This allows her to learn and make mistakes without affecting real customers.

In addition, ChatGPT can generate scenarios for role-playing during training sessions, which can help Anna prepare for different customer situations.


3. Analyze new customer interactions.

ChatGPT lets you analyze new customer interactions to identify trends and patterns. For example, if you notice a sudden increase in inquiries about a particular product, that could be a sign that something is wrong with that product.

Or if you see that customers often ask the same question, it may indicate that your information on your website is not clear enough. These insights can help you proactively solve problems and continuously improve your customer service.


Let’s say you run a software company and you have integrated ChatGPT into your customer service. One day you notice an increase in the number of questions about how a particular feature of your software works.

By noticing this trend, you can take proactive steps to address this problem. Maybe the function is not intuitive enough, or maybe the explanation in your documentation is not clear. By having this information, you can take action to fix the problem, resulting in fewer customer inquiries in the future and a better overall customer experience.

4. Create FAQs

ChatGPT can be very helpful in creating FAQs (Frequently Asked Questions). Based on the interactions it has with customers, ChatGPT can identify the most frequently asked questions.

These questions can then be used to create an FAQ section on your website or in your customer service portal. This can help customers quickly find answers to their questions without having to contact customer service, which can reduce pressure on your team.


Say you run an online store and you notice that ChatGPT often gets the same questions about shipping and returns. Instead of answering these questions over and over, use this information to create an FAQ section on your website.

This way, customers can find the information they need themselves, which can both increase customer satisfaction and reduce the workload of your customer service team.

5. Escalation to human collaborators

Although ChatGPT is very powerful, there are times when a human touch is required.

Fortunately, ChatGPT can be programmed to recognize when a customer question is too complex and can forward the question to a human employee.

This ensures that customers always get the help they need, even if their question is beyond the AI’s scope.

6. Proactive customer service

By proactive customer service, we mean solving problems before the customer experiences them or before they get bigger. ChatGPT can play a crucial role in this.

By analyzing customer interactions, ChatGPT can identify patterns and trends that may indicate larger problems or opportunities for improvement.

By proactively addressing these issues, you can increase customer satisfaction and loyalty.


Suppose you run a travel agency and ChatGPT has noticed an increase in inquiries about a particular hotel.

For example, customers ask about the cleanliness of the rooms or the quality of service. This trend could be an indication that there are problems with this hotel.

Instead of waiting for customers to file complaints, you can proactively use this information to contact hotel management and resolve the problem.

This way you prevent future complaints and ensure a better experience for your customers.

7. Support in different languages

One of ChatGPT’s powerful features is the ability to communicate in multiple languages.

This can be particularly useful for companies that have customers in different countries and regions. By supporting customer interactions in their native language, you can provide a better customer experience and expand your reach in the international market.

Suppose you run an e-commerce business that ships products around the world. You will receive customer inquiries in a variety of languages, including English, Spanish, French and German.

Instead of hiring multilingual staff or using translation services, you can use ChatGPT to answer these questions in the different languages.

This ensures a quick and accurate response, which can contribute to a better customer experience and improve the efficiency of your customer service.

8. 24/7 availability

One of the biggest advantages of using ChatGPT in your contact center is that it is always available. Unlike human employees, who require breaks and only work during certain hours, ChatGPT can answer customer questions 24/7.

This means that your customers always have access to help, regardless of the time of day or day of the week. This can lead to higher customer satisfaction and can help make your customer service more efficient.

9. Sentiment Analysis

ChatGPT can also be used for sentiment analysis, meaning it can understand the emotions behind a customer’s words. This can help determine how customers feel about your products or services. By using these insights, you can proactively address problems, improve your products or services and create better customer experiences.


Suppose you run a restaurant chain and use ChatGPT to analyze customer reviews. ChatGPT notes that there is a trend in negative sentiment around waiting time in a particular branch.

With this information, you can take proactive measures to improve service at that branch, such as assigning additional staff during peak hours. By implementing these improvements, you can improve the customer experience and potentially reduce negative sentiment around your brand.

The best ChatGPT prompts for in the contact center

ChatGPT works on the basis of prompts. A prompt is an instruction you give to the AI to perform a particular task. These can be as simple or complex as you like. Most importantly, be clear and explicit in what you require of the AI.

For example, you might say, “Draft an e-mail to with the subject line ‘Update on order’ and the following message: ‘Dear customer service team, can you give me an update on my order number 1234?'”

10 ChatGPT prompts for in the contact center

1. Automate email tasks.

“Send an e-mail to with the subject line ‘Weekend Report’ and the content ‘Herewith this weekend’s customer service report.'”

2. Creating customer communication

“Write a polite email to inform a customer of a delay in the delivery of their order.”


3. Analyzing customer feedback.

“Summarize the key points from this customer feedback.”

4. Drafting FAQs.

“Write an FAQ response for the question ‘What is your return policy?'”

5. Support employee training.

“Write a scenario for a role-play where a customer service representative must calm an angry customer who has received a damaged product.”

6. Automating tasks in spreadsheets

“Add the following lead information to the Google Spreadsheet ‘Leads June’: Company name – ABC Corp, Contact – John Doe, Email –”

7. Help with marketing efforts.

“Write a concept for an email campaign targeting customers who have not made a purchase in the past 6 months.”

8. Updating customer records.

“Create a new record in the CRM database for a customer with the following information: Name – Sarah Miller, E-mail –, Phone number – 123-456-7890.”

9. Analyzing customer conversations.

“Provide insight into sentiment analysis of today’s customer conversations.”

10. Support multilingual customer service

“Translate the following customer service message into French: ‘We appreciate your patience and are working hard to solve your problem as quickly as possible.'”

Integrate with Zapier

With the Zapier plugin for ChatGPT, you can connect thousands of apps (such as Google Sheets, Gmail or Slack) and automate tasks directly within ChatGPT. This saves you the time and trouble of switching contexts, as you can simply ask ChatGPT to perform a task in another app for you.

You can use the plugin to automate many tasks you would perform daily, such as writing, refining or sharing content with clients or your team. By adding automation to the mix, you can eliminate even more steps in your daily tasks.

The plugin works by letting users communicate with Zapier through natural language instructions.

When instructing the chatbot, use actionable, clear language that describes the task you want the chatbot to perform. Instead of saying “I want to send an e-mail,” say “Send an e-mail to” and specify the subject line and content or ask ChatGPT to write them.

Some possible uses of the plugin include:

  1. Automate email-related tasks: The plugin can write the email for you and, once you are satisfied with the result, send it automatically with the app you are using. This could be Gmail, Microsoft Office 365, Microsoft Outlook, you name it. In addition, you can use the plugin to automate your email marketing, such as writing and sending drip campaigns or creating email surveys.
  2. Automatically enrich and add information to your spreadsheets: Whether you use Google Sheets, Notion, Airtable or other database apps, you can combine the organizational power of spreadsheets and the enhancing capability of ChatGPT to keep everything from your to-do lists to lead info up-to-date. Depending on the app you choose, you can add rows, create spreadsheets, create worksheets, add columns, create rows or create database pages.

To set up the Zapier ChatGPT plugin, you need an API key, which can be obtained by logging into your OpenAI account, going to your account settings, clicking on “View API keys,” creating a new secret key and copying it.

Tips for optimizing interaction with ChatGPT

  • Be clear and explicit in your prompts. Tell ChatGPT exactly what you want it to do.
  • When automating tasks with Zapier, use specific values in your prompts to increase the likelihood of success. For example, if you want ChatGPT to send a message in Slack, remember to specify the channel name.
  • Are you excited about AI shipping finished products for you? Don’t worry. You have the opportunity to view the copy. The plugin can perform other actions such as creating drafts of new emails or creating draft replies to existing emails so you can approve them before they are sent.


The digital age has significantly changed the way we communicate and do business. In this context, ChatGPT has emerged as a valuable ally for contact centers, which can significantly improve efficiency and customer satisfaction.

ChatGPT offers a wide range of features that can help transform your contact center. From automating customer interactions and supporting multiple channels, to analyzing customer service and integrating with existing systems, ChatGPT can positively impact your business in many ways.

ChatGPT’s ability to answer customer service questions quickly and efficiently can result in a significant improvement in customer satisfaction. Moreover, with its 24/7 availability, customers can get help at any time of the day, which can lead to increased customer satisfaction and loyalty.

In addition, ChatGPT can help create FAQs, escalate complex questions to human assistants, train customer service agents and analyze new customer interactions. Moreover, with the integration of Zapier, all these tasks can be automated even further, resulting in even greater efficiency.

Adopting ChatGPT in your contact center can improve customer service, increase operational efficiency and provide valuable insights that can help guide future strategies. It’s an exciting time to explore how AI can take your business to the next level.

Frequently asked questions about ChatGPT in the contact center

What is ChatGPT?

ChatGPT is your new digital superhero. It is a language model developed by the geniuses at OpenAI that understands and talks like we humans do. So whether you want to have a chat, ask a question or give an instruction, ChatGPT is there for you.

How can ChatGPT help me in the contact center?

ChatGPT is the gamechanger for your contact center. It answers customer questions like a pro, generates automated responses in an instant, helps you write the perfect emails and much more. In short, it’s like having an extra team member who never sleeps.

How do I use ChatGPT in the contact center?

Deploying ChatGPT in your contact center is a breeze! It works with prompts, which are instructions you give in the form of text. For example, you can ask ChatGPT to generate an automated response to a customer question or to help you compose an e-mail.

What are the benefits of ChatGPT in the contact center?

Where should we start? ChatGPT increases efficiency, improves customer satisfaction and provides valuable insights into customer behavior and trends. It’s like having an extra gear to keep your contact center running smoothly!

How do I get started with ChatGPT in the contact center?

Your ChatGPT adventure begins by creating an account with OpenAI. Then you can start exploring the various prompts and functionalities. And remember, practice makes perfect!

How do I add ChatGPT to my contact center?

Adding ChatGPT to your contact center depends on the specific system you are using. In many cases, it will involve integrating the ChatGPT API with your existing infrastructure. It’s always a good idea to discuss the technical details with your IT department.

How do I use ChatGPT in the contact center?

You can use ChatGPT in many ways in your contact center. It can help automate customer interactions, support multichannel communications, analyze customer service data and much more. The possibilities are endless!

What are the best tips and tricks for ChatGPT?

Be clear and specific with your prompts, experiment with different instructions to see what works best, and leverage the power of automation with tools like the Zapier ChatGPT plugin. And remember: ChatGPT is a tool that learns and improves the more you use it!

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A little more depth?

How do you make sure your internal and external communications are so strong that you turn customers into fans? In this ebook, we discuss the ten greatest communication challenges facing today’s contact center and offer practical solutions to overcome these challenges.

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